In 2018, 72andSunny developed the ‘Something Real’ campaign for the iconic Australian pearl company, Paspaley. We worked with photographer David Cohen de Lara to capture the natural beauty of the Paspaley pearl dive sites off the remote shores of Australia’s Kimberley coast.
These amazing shots made the OOH, digital and print designs I was tasked with, a hell of a lot easier. The campaign had a wide release across the country which led to my other part of the project being to extend and retouch the images so they could fit into display formats that were bigger than the original photo dimensions.
These amazing shots made the OOH, digital and print designs I was tasked with, a hell of a lot easier. The campaign had a wide release across the country which led to my other part of the project being to extend and retouch the images so they could fit into display formats that were bigger than the original photo dimensions.
