Amplify brought dishes directly from PlayStation games into the real world through collaborations with some of Australia’s most celebrated restaurants and sold through Deliveroo.
The campaign ‘PlayStation To Plate’ was launched through a media and influencer event where we showcased a series of short films spotlighting each restaurant and their relationship to the games. Here we also previewed the dishes they were bringing to life, building displays for each one based on the games they were from.
The campaign ‘PlayStation To Plate’ was launched through a media and influencer event where we showcased a series of short films spotlighting each restaurant and their relationship to the games. Here we also previewed the dishes they were bringing to life, building displays for each one based on the games they were from.
Credits
Agency: Amplify
Creative Director: Tim Baggott
Creative: Buster Moxham
Graphic Design: Matt McKenzie
3D Design: Emily Davies
Executive Producer: Gareth Davies
Senior Producer: Rebekah Hay
SeniorProducer: Claire Hewitt
Business Director: Paige Lewis
Content partner: Entropico
Photography: Cole Bennetts
PR Agency: Poem
Event Photography: Darren Wigley