Amplify worked with Levi’s on their annual 501 Day event in Sydney by designing and producing a multifaceted event that explores the history of the 501s on culture.
We created a multimedia exhibition that tracked the 501 Jeans over the decades with visual, audio and physical elements to bring the history to life.
Then Winston Surfshirt and Milan Ring took the stage for live performances on the 501 stage. And all the while, guests were creeping in and out of the secret 90’s bedroom where we recreated the feeling that you got being in a teen bedroom in the 90’s with everything from posters and retro video games to home-job tattoos and manicures.
We created a multimedia exhibition that tracked the 501 Jeans over the decades with visual, audio and physical elements to bring the history to life.
Then Winston Surfshirt and Milan Ring took the stage for live performances on the 501 stage. And all the while, guests were creeping in and out of the secret 90’s bedroom where we recreated the feeling that you got being in a teen bedroom in the 90’s with everything from posters and retro video games to home-job tattoos and manicures.
Credits
Agency: Amplify
Creative Director: Tim Baggott
Creative Strategy: Lucinda O’Brien
Creative: Buster Moxham
Graphic Design: Alex Riches
3D Design: Emily Davies
Executive Producer: Claire Hewitt
Business Director: Karina Munoz