While Katy Perry was down under for her performance at the ICC Women’s World Cup Final she wanted to put on a concert as a show of gratitude to firefighters and communities that had been heavily affected by the recent bushfires that ravaged Australia. 160over90 was tasked with the job of putting the whole concert together and I was asked to design the branding for it.
The identity stemmed from the initial logo design, which aimed to highlight the resilience of the firefighters and to acknowledge our gratitude towards them - as well as the strength music has to bring our communities together in tough times. This then eventuated into a complete stage design and branded collateral including digital media, invites, clothing and tickets.
The identity stemmed from the initial logo design, which aimed to highlight the resilience of the firefighters and to acknowledge our gratitude towards them - as well as the strength music has to bring our communities together in tough times. This then eventuated into a complete stage design and branded collateral including digital media, invites, clothing and tickets.
