Amplify and Canva joined forces to celebrate self-expression at Sydney WorldPride, aiming to activate Canva's sponsorship by driving the use of Pride templates and boosting social engagement. Recognizing the role of design in LGBTQIA+ activism, Canva partnered with prominent community creatives to create an inclusive platform for visual storytelling.
The "Design with Pride" campaign empowered the LGBTQIA+ community to create bold designs for WorldPride, featuring highlights like the Drag & Drop Print Shop at Fair Day and a vibrant Mardi Gras parade float. These activations, supported by drag and ballroom performers, led to over 23,000 applications of Pride templates and a 27% increase in published Pride design elements, reinforcing Canva’s role in amplifying LGBTQIA+ voices.
The "Design with Pride" campaign empowered the LGBTQIA+ community to create bold designs for WorldPride, featuring highlights like the Drag & Drop Print Shop at Fair Day and a vibrant Mardi Gras parade float. These activations, supported by drag and ballroom performers, led to over 23,000 applications of Pride templates and a 27% increase in published Pride design elements, reinforcing Canva’s role in amplifying LGBTQIA+ voices.
Credits
Agency: Amplify
Executive Creative Director: Tim Baggott
Creative Director: Jackson Holst
Creative: Buster Moxham
Graphic Design: Buster Moxham, Michael Sun, Amy Blue
3D Design: Buster Moxham, Emily Davies
Executive Producer: Gareth Davies
Senior Producer: Benjamin Teboul
Business Director: Karina Munoz