Amplify brought to life Canva’s 2022 sponsorship of the Mardi Gras Fair Day with the Drag & Drop Studio. An activation that welcomed attendees to get glammed up for the day ahead and capture their new looks in the ‘Designed to Shine’ booth. With the amazing Karen from Finance on deck, the energy and enjoyment that was in the air made the activation one of the standouts on the day.
The design for the build was done in collaboration with Melbourne-based, multimedia artist Callum Preston. Callum and I worked together to build out the renders and graphics to reflect the Canva design style which was so full of life and creativity that it became a hub for helping anyone and everyone express themselves and really shine for Fair Day.
The design for the build was done in collaboration with Melbourne-based, multimedia artist Callum Preston. Callum and I worked together to build out the renders and graphics to reflect the Canva design style which was so full of life and creativity that it became a hub for helping anyone and everyone express themselves and really shine for Fair Day.
Credits
Agency: Amplify
Creative Director: Tim Baggott
Creative Strategist: Lucinda O’Brien
Creative: Buster Moxham
Graphic Design: Alex Riches
Executive Producer: Gareth Davies
Senior Producer: Benjamin Teboul
Business Director: Karina Munoz