Amplify worked with Afterpay to bring digital fashion to the forefront of Australian Fashion Week by making digital fashion inclusive and accessible for all attendees through the ‘Digi_Couture’ activation.
Every attendee had the opportunity to wear an original digital garment designed by Toni Maticevski and leading digital fashion house, The Fabricant which was tailored to fit each specific physique. Titled ‘The Animator Overcoat’ the garment was also Australia’s first piece of digital couture and was featured on the cover of Stellar Mag.
Being the main sponsor of Australian Fashion Week, Afterpay also hosted a luxury bar and dining area for media and influencers which was designed and styled by myself and the team at Amplify.
Every attendee had the opportunity to wear an original digital garment designed by Toni Maticevski and leading digital fashion house, The Fabricant which was tailored to fit each specific physique. Titled ‘The Animator Overcoat’ the garment was also Australia’s first piece of digital couture and was featured on the cover of Stellar Mag.
Being the main sponsor of Australian Fashion Week, Afterpay also hosted a luxury bar and dining area for media and influencers which was designed and styled by myself and the team at Amplify.
Credits
Agency: Amplify
Creative Director: Tim Baggott
Creative: Buster Moxham
3D Design: Emily Davies, Buster Moxham
Executive Producer: Gareth Davies
Senior Producer: Claire Hewitt
Business Director: Paige Lewis
Digital Garment Design: Toni Maticevksi, The Fabricant
Digital dressing: Dress X
Digi_Couture CMS: Dijitally
Digi_Couture Photography: Alex Drewniak
Agency: Amplify
Creative Director: Tim Baggott
Creative: Buster Moxham
3D Design: Emily Davies, Buster Moxham
Executive Producer: Gareth Davies
Senior Producer: Claire Hewitt
Business Director: Paige Lewis
Digital Garment Design: Toni Maticevksi, The Fabricant
Digital dressing: Dress X
Digi_Couture CMS: Dijitally
Digi_Couture Photography: Alex Drewniak